Nutricosmetics: The new path to health and beauty
"Beauty - this is the promise of happiness" F. Nietzsche
As a result of increased requirements for ensuring the long-term health, vitality and beauty in recent years in a wide range of nutritional supplements on the market appeared a new class of products called nutricosmetics. Unlike conventional cosmetics, these products are taken orally in the form of tablets, capsules or liquid, provide necessary nutrients for the body to support and beauty of skin, hair, nails maintain fitness and healthy weight. In the formulation of products include nutricosmetic nutrients that provide vital connection between the health and capacity of nutrients to exhibit properties similar to or even more effective than those of cosmetic products. To develop nutricosmetic products using the most modern scientific and innovative formulas and technologies.
The prospects for achieving beauty through natural nutrients dates back to ancient times. Egyptian women have used the properties of food to maintain their appearance and rejuvenation. Nutricosmetic products are based on the theory that the key to beauty is health. Varied and healthy diet, active lifestyle is a condition for good physical shape and beauty. Everyday life, stress, environmental pollution, insufficient time allotted for food is reflected in the appearance. Modern beauties interested in eating, but eating habits in recent decades are changing and more and more food is not getting enough vitamins, minerals, antioxidants, amino acids, essential fatty acids and other beneficial nutrients. Today, consumers are increasingly aware that only cosmetic products for external use is difficult to resist aging, and also that part of the daily care for beauty and good looks are a healthy lifestyle combined with the adoption of appropriate supplements. Boundary between science and the development of nutricosmetic products becomes more narrow. Market products for good looks, which are considered in the mouth increases.
Regardless of gender, age, natural resources, profession, living, everyone wants to be young and beautiful as possible any longer. The face is the mirror of our emotions. It is in continuous movement - smile, laugh, frown - all these actions provoke the formation of wrinkles. The first lines appear more 25 years, over time the skin cells are updated more slowly and at 35 years naturally appear first expression lines. Therefore, the skin needs daily care and protection. In most cases the exterior cosmetics - creams, lotions, masks, which exhibit an effect only on the surface. Skin care by taking biologically active substances, however, allow the necessary substances to reach the structural components of the dermis (deep layer of the skin) and aging away.
In the modern world application of food ingredients in the formulation of products for beauty, health and good looks originated in the 80s of last century. One of the first products is designed to rejuvenate the skin.
Nutricosmetic products appear on the market and became popular first in Japan and then in Europe in recent years increased their demand in the United States. The effects of nutricosmetic products mainly focus on the following areas - skin, hair, nails and appearance. Nutricosmetic to support the activities of the skin is designed to restore skin rejuvenation, removal of pigmentation, providing elasticity and hydration of the skin, reduce wrinkles, protect from the sun, a good complexion rejuvenation. Products intended to support hair growth, recovery, volume, nourish the roots, and these nails are designed to improve rigidity, reduce frizz and stratification, a good appearance. Achieving a perfect appearance and slender figure is also supported by taking nutricosmetic supplements. Nutricosmetic food and nutritional supplements for beauty and improved appearance are functional products with new concept and with added features. They are the next logical and innovative step in the development of the industry and products for good looks.
The composition of nutricosmetic products include various active ingredients with a significant effect in maintaining the shape and youthful appearance and - vitamins ( A, D, E, C , folic acid , biotin, pantothenic acid and the like . ) , Vitamin- active substances ( Coenzyme Q -10 and the like . ) , minerals ( zinc , copper, magnesium, iron, chromium , selenium and the like.), enzymes (bromelain, papain and the like), antioxidants (carotenoids - lycopene, lutein, zeaxanthin, astaxanthin, etc.; flavonoids - Quercetin, catechins, rutin, etc.), amino acids (L- carnitine, lysine, glutamine, leucine, isoleucine, etc.) polyunsaturated fatty acids (omega - 3, omega - 6, conjugated linoleic acid, eicosapentaenoic, docosahexaenoic, etc.) vegetable extracts and other biologically active substances (hyaluronic acid, collagen, etc.). The high quality of the ingredients is guaranteed to use in production of modern technology and good manufacturing practice.
People's desire to look good and feel young science creates challenges related to the development of opportunities to use nutrients in the fight against aging and maintaining beauty. Grow and market nutricosmetic products in the world. Increasing variety of products and nutricosmetics more manufacturers appear on the international market, many cosmetic companies entering the sector.
According to Euromonitor in 2007 the share of cosmetic products for skin care market is $ 66 billion, with about 3-5% at the expense of nutricosmetic products. Market nutricosmetic products including dietary supplements and functional foods are about $ 56 billion potential market expansion relatively new nutriproducts are huge and the forecast to 2010 the share of nutriproducts to grow to $ 109 billion.
The global nutricosmetic products are estimated at several billions, it is assumed that, in the next 5 years will be doubled. In Japan, where the market is highly developed, there are individual shops offering only nutricosmetic products.
The expression "beauty from within" today is not just expressive metaphor! The effect of cosmetics - creams, masks, lotions can be enhanced by using nutricosmetics. The nutricosmetic is the future of the science of beauty. New formulas nutricosmetic products as a result of the development of science were created so that the necessary vitamins, minerals, components of plant extracts to nourish namely skin, hair, nails to secure the recovery of cell functions, revitalize the body and maintain a consistent figure. Relatively young market encourages research and development of innovative products. Companies are constantly working to improve the impact and quality of existing products. The nutricosmetics provide adequate grooming helps to keep the youth, health and vitality by saturating the body with necessary nutrients.
Doc. dr. V.Duleva, dm